|
| |
Session Descriptions
The Career Management Alliance's Annual Conference is ALWAYS new and exciting: our
line–up of brand new content and top flight speakers!
Wednesday, April 28
7:00 PM – 9:00 PM
Welcome, Registration and Networking Reception
Thursday, April 29
8:00 AM
Registration and Breakfast
8:30 AM
Conference Welcome & Housekeeping
Presenter: Conference Host
8:45 AM - 9:45 AM
Keynote: Checkster Meets What Color Is Your Parachute
Job Search that focuses primarily on a candidate's skills is not enough anymore; there are other critical factors, as we are only now beginning to understand. Delivered by a unique duo, Yves Lermusi, CEO of Checkster, a popular speaker at numerous HR conferences, and Richard Bolles the father of modern career counseling for job-hunters, and author of “What Color is your Parachute?” which has sold more than 10 million copies to date, and is used in 26 countries.
The Careers Industry is undergoing change in the light of the financial crisis the whole world is going through. Advocates for the Employer and advocates for the Candidate are increasingly talking with each other. From this is coming a better understanding of how to go about career and talent management, namely by focusing on talent optimization, and its emphasis on broader factors. In this session, using a unique combination of recruiting, career counseling, neuroscience and expert performance principles, we will help you to spot Strengths, Fit and Passion, the critical factors for talent
optimization and career satisfaction. You will be able to apply these new insights to your career practice and propel it to new heights.
Keynote: Dick Bolles, author, "What Color is My Parachute?" and Yves Lermusi, CEO & Founder, Checkster
9:45 AM - 10:00 AM Networking Coffee Break
10:00 AM- 11:00 AM
How to Land the Job of Your (Clients') Choice
In this fun and participative session you will learn how to help your clients land the job of "THEIR" choice. We will review several samples of skill sets that most jobs require. We will determine what your clients are skilled to do compared to what they enjoy doing. You will be able to teach your clients how to learn the facts about the industry/company they are interested in working with as an employee.
Did you know that mock interviews could be FUN? Just wait until we actually conduct them! This session is guaranteed to not only be FUN but an effective learning session that you can take home and apply immediately!
You’ll learn how to:
- Know yourself/sell yourself
- Know the industry/know the company
- Know the company culture
- Do your homework
- Have fun!!!
Featured Speaker: Carla Major, VP of HR & Community Relations,
Harrah’s New Orleans Casino & Hotel
11:00 AM - 11:20 AM Networking Coffee Break
11:20 AM - 12:20 PM Concurrent Sessions
11:20 AM - 12:20 PM
Powerful, Confident New Ways to Showcase Your Clients’ Value…and Yours!
Career professionals must be able to help clients prove that they can make target organizations a lot more money than it costs to find, recruit, and retain them. We must do that in every résumé we write. We must give our clients confidence to extend that message in networking, in virtual space, and in interviews.
This powerful demonstration of techniques used to convey value allows you to see the entire process in action — from gathering information to translating it into powerful résumé elements and virtual information to helping the client use the technique in interviews.
The skills you’ll learn in this workshop will help you empower your clients through every part of the job hunt, from preparing job search documents, to targeting opportunities, to interviewing, to negotiating for compensation. Attend this session and walk away knowing how to:
- Help clients uncover standards far beyond traditional “best practices” for any career field
- Obtain the absolute maximum transferable value derived from a client’s experience on and off the job
- Transform clients’ success stories from the traditional, backward-looking explanations rooted in the past into compelling, forward-looking proofs of excellence
- Make our clients’ value visible in ways that work for busy hiring decision-makers, important members of their social network, and compelling content in discussion groups and blogs
- Give clients exceptional confidence to provide interviewers with clear and compelling proof of the exceptional ROI they offer
Presenter: Don Orlando, Owner, The McLean Group
11:20 AM - 12:20 PM
Networking For Introverts and Other Reluctant Networkers
More than any other job search activity, networking pulls people out of their comfort zone. Yet, we know that networking is essential to a successful transition. The networking challenges are magnified for those who are introverts.
This workshop will provide practical tools for helping clients build strong and useful connections by managing their introversion or networking discomfort, developing the skills to network effectively, and implementing a successful networking campaign.
Participants will learn:
- Reframes for the common negative thoughts clients express about networking
- A new perspective/definition to offer clients to change the networking dynamics
- Strategies for managing large networking events and gatherings
- Tips for getting the most out of one-on-one conversations and informational interviews
- Suggestions for incorporating social networking into the campaign in a strategic and effective manner
Presenter: Wendy Gelberg, Owner, Gentle Job Search
11:20 AM - 12:20 PM
It's Not Your Father's Job Search Any Longer
While it's now common knowledge that the Sunday newspaper's classified ads are a practically prehistoric route to positions, there are other elements of job search that have been modernized too. ExecuNet has witnessed job search transformation over the last 22 years, and we've outlined the evolution.
In this session, you'll learn:
- Why the "new normal" is really the "new recovery"
- Real-life results and insights from an exclusive research study
about transition experiences
- Business-driven strategy and techniques that replace the obsolete job search methods
- How old tools have been upgraded for 21st century job search
- The most critical skills for job search that successful professionals already possess
Presenters: Robyn Greenspan, Editor-in-Chief, ExecuNet
12:20 PM - 2:00 PM Networking Luncheon
2:00 PM - 3:00 PM
The Social Sensibility of Employers
The world is all atwitter about the role of social media in online job search, but how are employers actually using this technology? Do they see it as the next big thing in their talent acquisition efforts or is it more sound and fury signifying little of value to those in transition?
This session will provide the results of a major research project that examined the social media habits of recruiters at over 500 employers in the U.S.. That empirical data will then be used to assess some of the conventional wisdom about social media for job seekers and others in the workforce.
Peter Weddle, CEO WEDDLE's LLC and author of Work Strong: Your Personal Career Fitness System and The Career Activist Republic (due out in June, 2010) .
Presenter: Peter Weddle, CEO, WEDDLES
2:00 PM - 3:00 PM
Twitter Part I: Today’s Indispensable Tool to Enhance Your Reach, Strengthen Your Reputation and Deepen Your Digital Footprint
There are currently more than 30 million Twitter users worldwide. You can’t even turn on the television or pick up a magazine without seeing a reference to this social networking giant. Yet, it’s probably not clear how this community can propel your business in new directions and help you become widely known as a sought after expert in your field.
As "power" Twitter users with large followings, Jacqui and Miriam will share success stories that will melt away your preconceived notions. Come learn what the buzz is about! Then be sure to attend Part II for more details about how you can use this information to help your clients once you have a sense of how to use it yourself.
Together, we’ll explore:
- Why being a member of the Twitter community is an indispensable tool in your business marketing and communications arsenal
- How using and knowing about Twitter will enhance your professional credibility and could result in becoming a sought after expert by the media, recruiters, HR professionals, brand strategists, career industry bloggers, job hunters/potential clients and many others
- How to create a focused, professional, branded profile on Twitter
- Useful tools, applications and resources to help navigate Twitter efficiently and effectively in order to manage this network with finesse
- The value of real-time, micro-blogging "conversations," including how to interact with, grow and sustain a strong Twitter community and recognize Twitter lingo, symbols and "twettiquette"
Presenters: Jacqui Poindexter, Chief Career Writer and Owner, Career Trends, and Miriam Salpeter, Owner and Career Action Coach, Keppie Careers
2:00 PM - 3:00 PM
Improve Your Marketing with Tag Clouds
According to Wikipedia, "Tag Clouds are a visual depiction of user-generated tags, or simply the word content of a site." They were introduced publicly around 2005 and are typically used to describe the content of Web sites. While some programmers put them down and call them "Chrome on the Cadillac" or "Bling Bits," Tag Clouds can be amazingly useful in any writing or analysis you do to help your customer or your business to become more marketable.
Learn how Tag Clouds can be used to analyze language content, and enhance communications for your customers and your business. Be assured, this concept requires no more technical skills than you already have.
You’ll learn to:
- Analyze content for both federal and private sector résumé development
- Develop and design personal marketing cards
- Apply Tag Clouds to online hiring processes
- Position Web sites using natural language used by search engines
- Designing unique marketing materials
Presenter: Steve Gallison, Director, Professional Outplacement Assistance Center (POAC)
3:00 PM - 3:30 PM Networking Coffee Break
3:30 PM - 4:30 PM
Mobile & The Future of Job Search
Anytime, anywhere, always on, always available. Mobile devices allow an employer to connect with candidates like never before-- a connection based on relevance, engagement and consumer opt-in.
With more than four-billion handsets in the world, mobile is rapidly becoming the media of choice for savvy job seekers, across the globe. Take into account Apple's iPhone, Google Android and, of course, the ever-evolving Blackberry and you have a growing number of people with access to the same computing power as a laptop.
This session takes an in-depth look at everything from mobile resumes to texting to iPhone apps and beyond with provocative commentary, opinion and real-life case studies. What do you say… Will you take advantage of the mobile recruiting trend or be left behind?
Presenter: Joe Cheesman, Senior Vice President, Jobing.com
4:30 PM - 4:45 PM
Day One Closing Remarks
Conference Host
Friday, April 30
8:00 AM
Full Breakfast
8:30 AM
Day Two Opening
Conference Host
8:35 AM -9:35 AM
Panel: Jobs for Veterans: Paying it Forward
Despite the resources deployed by the government to assist military in transition, thousands of troops demobilized from the various branches of the service, National Guard, and reserves are in need of additional (real-time) information, guidance and direction.
This panel will highlight several local initiatives supporting returning military that partner with corporate, association and government resources. You’ll hear of some creative and successful programs, and learn what’s needed now, and how you can make a difference.
Panel Moderator: Gerry Crispin, Principal and Co-Founder, CareerXroads
Panel: Don Watson, Dallas/Denver Deputy Regional Administrator and Regional Program Analyst, Department of Labor Veterans Employment Services (VETS); Angela Guidroz, Recruitment Manager for Military Sourcing and Strategy, Sodexo; Sherrill A. Curtis, SPHR, Principal and Creative Director, Curtis Consulting Group, LLC and Chris Galy, Director of Talent Delivery, Intuit, Inc.
9:35 AM -10:00 AM
Networking Coffee Break in Exhibit Hall
10:00 AM - 11:00 AM (Concurrent Session)
Home-Based Office Productivity
Having started a home-based business from scratch, Jason understands that many of his clients need to set up their own offices for their job search. He shares the key software tools he uses daily – from email management to phone services and voice mail to communication to prospects, peers and his professional network. Over 10 different software tools will be reviewed and explained in this session (the benefits, not the features!).
Jason will also explain the hardware he uses to develop marketing material and handouts, do webinars and teleconferences, fulfill product orders (books and DVDs), and make his time on the computer much more productive and safe.
As a bonus, we’ll share the opinions we’ve received from fellow Alliance members. You’ll learn what tools your peers have purchased, use, and maybe even love.
Don’t miss this opportunity to learn about tools that:
- Organize your information
- Make your computer time more productive
- Consolidate multiple tools
- You need but never new about
Presenter: Jason Alba, CEO & Creator of JibberJobber.com
10:00 AM - 11:00AM (Concurrent Session)
Using LinkedIn to Build Personal Brand & Online Identity
Greg Taylor, AKA "Sir LinkedAlot" and Beth Stefani have teamed up to present a dynamic seminar on how to use LinkedIn, an online social networking tool, to build strong connections and widen your professional networks, enhance your personal brand, and promote your online identity… and then… use your new knowledge and expertise to build your clients’ LinkedIn identity.
This session will give you a thorough overview of the features and functions of LinkedIn, with emphasis on those elements which are often overlooked by most users when fast-forward building their networks. Greg and Beth believe that, by using ALL of the features on LinkedIn, you can dramatically accelerate results for your business – and for your clients.
In this presentation, you will learn:
- Why LinkedIn is a critical tool for building your career
- What matters most in your LinkedIn profile
- How to customize your LinkedIn experience using "Settings"
- How to share your expertise and gain recognition using “Answers”
- How to use the "Companies" feature to search for people and information
- How to use LinkedIn features and functions that are most overlooked by LinkedIn members
- How to turn LinkedIn into an income stream for your business
Presenters: Beth Stefani, Founder and President, Inspire Careers, Inc. and Greg Taylor, Executive Recruiter, Excelsior Search Partners
10:00 AM - 11:00AM (Concurrent Session)
Discovering Career Trends with Market Data
With unemployment at extraordinary levels, it is easy for job seekers to get discouraged by the apparent lack of opportunities in the job market. Aggregate job market data, however, disguises pockets of job growth present, across most industries and sectors of the economy. Fortunately, search engines are making it easier than ever for job seekers to discover these growth trends and leverage them to better manage their careers. The trick is in knowing what resources to use, and how.
In this session, you’ll learn:
- Which websites help find career and salary trends
- How to use online trend tools
- How to identify and interpret relevant trends
- Methods for researching trends more deeply
- How to exploit trends in the job search process
Presenter: Paul Forster, CEO and Co-Founder, Indeed
11:00 AM -11:30 AM
Networking Coffee Break in Exhibit Hall
11:30 AM -12:30 PM (Concurrent Session)
Making the Phone Ring: The Key to Absolutely THRIVING as a Career Coach
Whether you're a career coaching newbie or veteran career advisor whose livelihood depends on constant client-flow, Jack will show you how to make the phone keep ringing so you get all the business you can handle. Whether you're full-time career advising, or part-time "on the side," you'll profit from expert advice on:
The foundations of private practice:
- Packaging and pricing your work
- Public relations through speaking and writing
- Sales session appointment setting (CAP sessions)
- Counseling-based sales process
- "Monkey's paw" closing technique
- Logistics, financial controls
- Inventory of basic competencies needed for private practice success
The foundations of business-building:
- Building your coaching reputation, visibility, and credibility
- Driving new prospects to your door
- Eliciting testimonials and other word-of-mouth advertising
- Using databases, newsletters, and Web sites to attract prospects
- Offering free/low-cost webinars to drive more traffic
If you want to be your own boss and in business for yourself, without having to worry about where the next paycheck is coming from, simply attend this provocative session and turn on the Web Micro Continuity machine. Participants will…
- Have a complete model for marketing, sales, and delivery of a full- or part-time private practice
- Role play and become comfortable with setting a "CAP" session
- Define just what their ideal private practice looks like: size, income, freedom and colleagues
- Learn how to set up a webinar-based lead generating program in their geographical location
Presenter: Jack Chapman, Author, "Negotiating Your Salary: How to Make $1000 a Minute"
2:00 PM - 3:00 PM
Why Don't They Just Do What I Tell Them?
Have you ever… collaborated with your client to create the perfect resume only to learn your client is reluctant to use it...coached your client for an important interview only to learn he/she never elaborated on their key accomplishments and as a result never got a second interview…prepared your client for negotiating his/her starting salary only to learn that they accepted the company’s first offer without asking for more?
As professional career practitioners, we work hard to educate, support and guide our clients to career success. And although we offer them cutting-edge information and coaching, they don’t always use the skills, training and materials we provide. In this session, we will take a closer look at the challenges and frustrations of client reluctance. We will also identify possible reasons why clients may not always follow through on our advice and, instead, sabotage their job search or career advancement opportunities. And finally, we will discuss strategies to better connect with our clients around issues of reluctance and develop ways to help them better use the skills and resources we offer.
Key takeaways:
- Client motivators — and how these factors can help and/or hinder your work together
- Principles of career development — and how to leverage them to better connect with clients
- Skills for directly addressing issues of reluctance
- Practicable strategies, based on career theory, that you can immediately use in conversations with clients
- Activities to prevent your clients from sabotaging their own job search (and your hard work on their behalf!)
Presenter: Caitlin Williams, Ph.D., Assistant Professor, Department of Counselor Education, San Jose State University
11:30 AM -12:30 PM (Concurrent Session)
Twitter Part II: Today’s Indispensable Tool for Getting Your Clients Connected, Branded, and Landed
If your clients are in the market for a new job, considering a change of industry or job function, or simply want to increase their visibility, Twitter can give them the edge.
This revolutionary tool can be used by clients to find job leads, discover unadvertised positions, research companies, uncover industry trends, prepare for interviews, and raise their value as an expert in their field. In fact, Business Week says Twitter may be "enough to make a Monster tremble," and some recruiters predict Twitter will replace job boards as a primary source for finding quality candidates.
Learn how to boost your income by adding this important new service to your suite of offerings. Don't let your clients be left behind! (Note: If you are new to Twitter, be sure to attend Twitter Part I, as well!)
Key takeaways:
- Ways to support clients in using Twitter for their job search — from building their brand to tapping the hidden job market to interviewing for dream jobs!
- Overcome your client’s objections and preconceived notions about Twitter, including introducing Twitter as a business tool that is a safe networking environment for introverts and a fun playground for extroverts
- Develop a Twitter strategy for your clients that takes just 15 minutes a day
- Make money delivering Twitter tools to your clients!
Presenters: Susan Whitcomb, Founder and CEO, The Acadamies; Deb Dib, President, Executive Power Brand and Chandlee Bryan, President, Best Fit Forward
12:30 PM -2:00 PM
Buffet Lunch in Exhibitor Hall
2:00 PM - 3:00 PM(Concurrent Session)
Is Business Ownership the Right Choice for Your Client?
The current economic situation has forced many people to consider alternative career paths. While they undoubtedly have many questions, one thing is for sure…"I have to move on and do something else!"
Jania Bailey of FranNet offers this informative seminar to answer clients' questions and offer insight into possible options. She will explain the pros and cons of business ownership, explain franchised business models, and advise you on how to determine if it’s the right match for your clients. Join this fun, informal session with lots of room for Q&A and learn:
- Why clients might want to start their own business
- Why own a franchise
-
- Misconceptions about franchise business
- How to find the right franchise
- Safely and affordably transitioning from employment into business ownership & costly mistakes to avoid
Presenter: Jania Bailey, President & COO, FranNet
2:00 PM - 3:00 PM(Concurrent Session)
The Role of Job Networking Groups in the Community
Surprisingly, many well educated professionals who find themselves in job transition have little or no network of local business contacts. Besides relying on their family and friends for support, job seekers find themselves with no real means to re-enter the workforce other than posting their resumes on the internet.
In response to assisting these professionals in job transition, networking groups are forming within the community with the purpose of bringing networking, motivation, resources and even inspiration to people out of work. Some networking groups are very well organized and provide a significant service for job seekers. Others, while well intentioned, often fall short in providing the proper support.
Don’t miss this opportunity to hear the success story of Scioto Ridge Networking Group, which started as a small ministry at the United Methodist Church in Hilliard, Ohio and has grown to over 1000 members with eight chapters meeting in various churches across Central Ohio.
Attendees who participate in this presentation are promised the following key takeaways:
- The role of the career coach in a well run job networking group
- The needs of mid-career professionals in job transition
- An example of how a successful job networking group is organized
- How a career coach can become a thought leader in the community by becoming associated with a recognized job networking group
- How career coaches can help build their practice by “giving first” to job seekers
Presenters: Ken Lazar, Scioto Ridge Job Networking Group
2:00 PM - 3:00 PM(Concurrent Session)
Everything You Need to Know About Social Media (So You Won't Be Left Behind)
Maybe you don’t want to become a subject-matter expert on online networking, but you do want to be aware of what’s going on out there. After all, at this point, it’s really not a choice rather a necessity.
This session will give you an overview of the role of social media in career management and the essential points you need to know. Our panel of experts will present highlights from their in-depth presentations and discuss the emerging trends they see that will affect job seekers and business owners everywhere.
Moderator: Jacqui Barrett-Poindexter, Chief Career Writer and Owner, Career Trends
Panelists: Chandlee Bryan, President, Best Fit Forward; Greg Taylor, Executive Recruiter, Excelsior Search Partners; Miriam Salpeter, Owner and Career Action Coach, Keppie Careers; Jason Alba, CEO & Creator of JibberJobber.com and Joel Cheesman, Senior Vice President, Jobing.com
3:00 PM - 3:30 PM Networking Coffee Break
3:30 PM - 4:00 PM
Career Management Alliance 2010 Recap: Putting Great Concepts to Work
Couldn’t be everywhere you wanted to be? That’s okay. This session guarantees that you take home all of the key points that you might have missed. Highlighting the main takeaways from each info-rich session, this consolidated recap will help you to integrate much of the insight gained from the two-day event with your own strategies for the coming year.
Presenter: Robyn Greenspan, Editor-in-Chief, Execunet
4:00 PM
Closing Remarks, Expo Passport Winner Announcement
| |
If your job is:
- Resume Writer
- Career Coach
- Career Counselor
- Job Search Coach
- Outplacement Consultant
- Career Transition Specialist
- Recruiter
- HR Professional
...this is the conference for you!
| |